Graduated from Sciences Po Aix and Manchester Metropolitan University, Benoit joins Marcel agency as strategic planner in 2012, After more than 4 years spent helping the agency solve digital and integrated challenges for its clients, Benoit integrates Fred & Farid in 2016. Both experiences have given him the opportunity to work on new business as well as strategic thinking for brands for France but also worldwide (AXA, Société Générale, Club Med, Schweppes, Instagram, Amazon…).
Benoit finally joins Romance in 2019 to handle the strategic thinking for brands such as Audi, ATOL and Aviva, as well as support the New Business department in their ongoing yearly pitches. Member of the executive committee, he takes care, along with Jérôme Lavillat, of the Strategic Planning department of the agency.
