To announce the Audi S6 and Audi S7 models, Romance has created an international campaign for Audi that rejuvenates the iconic “Dr Jekyll & Mr Hyde” classic story and draws a thrilling parallel with the stunning performance that lies behind the magnificent design of the cars. The films, shot by acclaimed director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde. As the scenes become incredibly intense, we discover the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night. The campaign was launched globally in April 2019, on all Audi channels.
