When it comes to food, Christmas season is all about excess, never-ending meals, fat food, sugar, foie gras, wine, deserts, liqueurs…especially in France. So how do you make it culturally and contextually acceptable and relevant for a retailer like Intermarché to talk about how the brand can help you eat a little better even during the festive year-end period? We invented a Christmas tale. Indeed, anything becomes acceptable and charming if it comes from a child’s imagination. We launched a film showcasing a young boy who realizes Christmas is in jeopardy because Santa Claus is too large to fit and come down the chimney. He decides, with the help of his older sister, to tackle the problem. Working right up to the big day, the siblings toil away to make sure Santa eats better. Everyday, they prepare small meals using lntermarché’s products for the jolly old elf in the hope of saving Santa and Christmas. Will their plan work? One thing is certain: they’ll come out of the experience closer than ever.
