To launch the new Audi A3 Sport Limited, we’ve developed a tactical campaign that sets itself apart from the traditional codes of the industry and that reaffirms the Audi brand myth. In March 2018, we’ve launched a film that showcases the wake-up of this sporty model with the help of close shots focusing on the key Audi design elements, supported by the iconic musical theme of Roméo & Juliette from Nino Rota. This film, focused mostly on the model, combines both the premium brand universe as well as the price attractiveness of the Audi A3 Sport Limited to create once again surprise around the iconic model. Beyond the TVC, a print and OOH campaign has been deployed, leveraging the sportiest angles of the car.
