We are all great poker players.

This is what the 3 films of this campaign intent to demonstrate. Each film stages an average player at a key moment of a poker game. When the doubt starts to sneak in their mind, a voice-over comes in and starts to explain to the player not only why he shouldn’t doubt but also why, thanks to his past experiences, he is going to win this hand. Each film illustrates a different poker situation: bluffing, being bluffed and reading tells. A girlfriend that takes the biggest slice of pizza, a very expensive bill on a date… these are few of the situations for which we’ve all practiced our pokerface along the years.